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Privacy Policy

Last Updated: 2025-12-01
Applies to: Nolimity (“we”, “us”, “our”)
Website: nolimity.com (“Website”, “Service”)

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, protect, and share your data when you use our website, sign up for early access, participate in demos, communicate with us, or interact with our advertising (including Google, Meta, and Bing Ads).

This policy applies to all visitors, waitlist subscribers and users of our coming-soon platform.

1. Who We Are (Data Controller)

The data controller responsible for your personal data is:

Happy Hour Media
Email: privacy@nolimity.com

If you have questions about this Privacy Policy or how we process your data, contact us at the email above.

2. What Data We Collect

We collect only the personal data necessary to provide our services, improve the user experience, and deliver relevant marketing.

2.1. Data You Provide Directly

  • Email address (for early-access waitlist, sign-ups, newsletters)
  • Contact information (if you email or contact support)
  • Information submitted via forms
  • Business or partnership information (if applicable)
  • Feedback, surveys, or feature-request submissions

2.2. Automatically Collected Data

Through cookies, pixels, and analytics tools (see Sections 8–10):

  • Device information
  • IP address (shortened/anonymized where applicable)
  • Browser and OS
  • Pages visited
  • Click behavior
  • Time spent on the website
  • Referrer links
  • Geographic region (approximate, not precise GPS)
  • Demo-game interactions (non-financial)

2.3. Advertising & Marketing Data

Generated through:

  • Google Ads / Google Analytics / Google Tag Manager
  • Meta Ads / Meta Pixel (Facebook & Instagram)
  • Microsoft Bing Ads (UET Tag)

This may include:

  • Ad impressions
  • Clicks on ads
  • Conversion events (e.g., signing up for waitlist)
  • Pixel-based behavioral events
  • Aggregated audience insights

We do not collect sensitive data.

3. How We Use Your Data (Purposes of Processing)

We use personal data for the following purposes:

3.1. To Provide the Service

  • Manage early-access registration
  • Send launch notifications
  • Enable demo-game functionality
  • Respond to contact requests
  • Maintain website performance and security

3.2. To Improve Our Platform

  • Analyze usage patterns
  • Monitor demo-game performance
  • Identify bugs, errors, or UX issues
  • Optimize website layout and content

3.3. Marketing & Advertising (With Consent)

Including Google Ads, Bing Ads, and Meta Ads:

  • Measure advertising performance
  • Show relevant ads (retargeting)
  • Build aggregated audience profiles
  • Improve ad delivery and analytics

3.4. Compliance & Protection

  • Detect fraudulent behavior
  • Prevent misuse
  • Meet legal obligations
  • Maintain platform integrity

We never use your data for real-money gambling purposes (our service is not a gambling platform).

4. Legal Bases for Processing

We rely on the following GDPR legal bases:

  • Consent → for newsletters, waitlist sign-ups, marketing cookies, and advertising pixels
  • Legitimate interest → for website security, analytics (if anonymized), fraud prevention
  • Legal obligation → if data processing is required by law
  • Contractual necessity → for delivering requested services (like early-access emails)

You may withdraw consent at any time (see Section 11).

5. How We Share Your Data

We only share data with trusted third parties when necessary.

5.1. Advertising Platforms

  • Google (Google Ads, Analytics, Tag Manager)
  • Meta (Meta Ads, Facebook Pixel, Instagram)
  • Microsoft (Bing Ads, UET Tag)

These platforms may process data to:

  • Track events
  • Measure conversions
  • Build aggregated marketing insights
  • Deliver ads

We do not provide these platforms with sensitive data.

5.2. Service Providers

  • Email service providers (Mailchimp, Brevo, etc.)
  • Hosting and cloud providers
  • Analytics tools
  • Security and anti-fraud services

5.3. Legal Reasons

We may disclose data if required by law or to protect our legitimate interests.

We never sell your personal data.

6. International Data Transfers

Some of our partners (e.g., Google, Meta, Microsoft) operate globally.
When data is transferred outside the EEA, we ensure:

  • Standard Contractual Clauses (SCCs) are in place
  • Supplementary safeguards are applied
  • Transfers meet GDPR requirements

You may request a copy of applicable safeguards.

7. How Long We Store Your Data

We keep data only as long as necessary:

  • Email addresses: until you unsubscribe
  • Analytics data: 14–26 months (depending on provider settings)
  • Support inquiries: up to 12 months
  • Cookies: see Cookie Policy
  • Legal obligations: as required by law

When data is no longer needed, it is securely deleted.

8. Google Services

We use several Google services that may collect and process personal data:

8.1. Google Analytics / GA4

Used to analyze traffic and usage patterns.
Data collected:

  • Device identifiers
  • IP address (anonymized)
  • Behavioral data
  • Conversions

8.2. Google Ads

Used for:

  • Retargeting
  • Conversion tracking
  • Measuring ad effectiveness

8.3. Google Tag Manager

Used to manage scripts and tracking tags.

Google may use aggregated data to improve its own services.
Set your preferences or opt out via:

  • Google Ads Settings
  • Google Analytics Opt-Out Browser Add-on

9. Meta (Facebook and Instagram) Advertising

We use the Meta Pixel to:

  • Measure ad performance
  • Improve targeting
  • Create custom and lookalike audiences
  • Track landing page conversions (e.g., sign-ups)

Meta may combine data with its platform to improve services.

You may adjust preferences via:

  • Facebook Ad Preferences Center
  • “Why am I seeing this ad?” tools

10. Microsoft Bing Ads (UET Tag)

We use the Microsoft UET Tag to:

  • Track conversions
  • Measure campaign performance
  • Enable retargeting in Microsoft’s advertising network

Microsoft processes data according to its Privacy Statement.

Users may opt out via:

  • Microsoft opt-out tools
  • Browser privacy settings

11. Your Data Protection Rights (GDPR)

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Delete your data (“right to be forgotten”)
  • Withdraw consent
  • Object to processing
  • Restrict processing
  • Port your data
  • Complain to your local Data Protection Authority

To exercise your rights, email: privacy@nolimity.com

12. Children’s Privacy

Our Services are intended for adults 18+.
We do not knowingly collect data from individuals under 18.
If you believe a minor has provided data, contact us for immediate removal.

13. Security Measures

We use industry-standard measures to protect your data, including:

  • Encryption in transit (HTTPS)
  • Firewalls and anti-bot systems
  • Access controls
  • Regular security reviews
  • Secure third-party processors

No system is completely secure, but we work continuously to protect your information.

14. Marketing Communications

When you submit your email, you consent to receiving:

  • Early-access updates
  • Launch announcements
  • Newsletters
  • Special demo/game previews
  • Platform updates

You may unsubscribe anytime via:

15. Changes to This Privacy Policy

We may update the policy from time to time.
When changes are significant, we will notify you directly or via our website.

16. Contact Us

If you have questions about this Privacy Policy or our data processing practices, contact:

Data Protection Officer (DPO)
Email: privacy@nolimity.com
Subject line: “Privacy Policy Inquiry”